Software

The ideal software would be free of errors and so easy to use that everybody would be familiar with it the minute they start the application. However, this is not the case in real life. Besides the quality of the software product, there's something else that makes or breaks the deal: technical support. The better the support software publishers and shareware authors provide, the more users are likely to buy the product.

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Good documentation may exclude in many cases the need for further forms of technical support. It is, however, not easy to write. One of the reasons why this happens is that it is difficult for shareware authors or other software developers to put themselves into the users' shoes, since they are already thoroughly familiar with the application.

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