Internet

Numbers alone might lead one to think that the end of days is almost here for newspapers, but there’s also my personal observation, too. According to the Audit Bureau of Circulations in the six-month period ending March 2006, the daily circulation of American newspapers dropped 2.5% to 45.5 million from a year previous. Print numbers were already stagnant and circulation inflation scandals have been popping up across the land.

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This is not to say that people are losing interest in the world around them, far from it. Instead, it’s the increasing number of us who are using the Internet as the primary source of information that’s putting the dent into print circulation. This migration to the Web has been anticipated and there isn’t a newspaper executive around who’d deny this trend.

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